November 02, 2009

I just love this ad..

From Taschen's "All-American Ads 1900-1919". Click image for 580 x 700 size.

"'Silk Stockings?'

Of course, some beautiful silk stockings would be just the thing! Something a little better than she would buy herself. She'd like McCallum's No. 113 - very fine black all silk hose, known to be the most satisfactory silk stocking made. Or. No. 201 - very sheer, with hand embroidered clocks. McCallum's No. 153 are made in any color to match shoes or gowns on a few day's notice.

McCallum's Silk Hosiery

Sold at the Best Shops Everywhere."

October 18, 2009

Charlize Theron looking gorgeous in black sheer hold ups.

New technology promising wonders for the hosiery world

[ Technical Textiles - Lycra the wonder Fiber now.]

13 October 2009 – Invista, one of the world’s largest integrated producers of fibres and polymers and the owner of the Lycra fibre brand, launched Lycra Fusion fibre, a new technology, to the industry at its international Lycra fibre MOVES event in Verona last week. The innovation promises to push boundaries within legwear industry and design world. The Lycra fibre MOVES event welcomed over 300 key players from 24 countries to celebrate the launch.

“Developing technologies that ultimately respond to consumer needs is fundamental to driving the hosiery sector and Lycra Fusion fibre offers a solution to problems encountered by many consumers. ‘Ladders’ in hosiery – an abrasion on the surface of hosiery which breaks the knit, is a common occurrence and the introduction of Invista’s latest innovation is expected to set a new benchmark in textiles for apparel applications”, says Invista.

Lycra Fusion fibre

Lycra Fusion fibre is based on Invista’s new patent-pending technology. Invista says that the bi-component technology delivers fusibility with superior stress-strain performance functions helping to prevent runs whilst maintaining stretch and recovery benefits that are essential to the brand’s rich heritage.

According to Invista, Lycra Fusion fibre helps make hosiery ladder resistant, improves the durability and wear life of legwear, delivers exceptional fit and maintains shape retention, can be adopted by hosiery makers on commercial machines and processes, provides a uniform appearance to hosiery and will be available from key brands next year

Invista says that Lycra Fusion fibre hosiery is readily available in Spain starting this month and will be on-shelf in the UK from December 2009.